OBJECTIFIED

The film Objectified showed many industrial designers from around the world. To paraphrase all their messages together: "Industrial designs' goal is to produce mass production." Which is true, the whole goal of industrial design is to produce copies of their designs and send them out to the world. Every design has a meaning behind it. Every design tells a story. As stated by the film, a good design is innovative, honest, consistent in every design, and should have as little design as possible. Design is to search for form.

What does it meant to search for form? A design with form will drive consumers to buy that design. It could be the way it looks, how useful it is, if it's comfortable, etc.

The film talks a lot about industrial designs and the processes of making each objects. The process of designing each object mainly focuses on what the consumers want and what the consumers need. For instance, the grip handle on the cutting utensils. They first marked down all the pressure points that were used when using the utensils. They went through a process of producing different grip handles to test out to see if it satisfied their initial goal.

Design today needs to think of the consumers' wants and needs in order to produce a successful design. Because in society today, many objects that are sold today depends on supply and demand of the consumers. Take the ipod/iphone for example, why is their product so successful in the market? Because it is innovative, people can afford it, there are many choices for different age groups, and they have everything you need in one little gadget. No wonder the Apple company is on top of the list!

picture from apple.com