Choosing a Color

Choosing the correct color pallet for a product/brand is an essential process when designing for a company. Each color tells a different story. A designer must know very well what the product or brand is trying to sell in order to pick the correct colors. For instance, when we see gold or silver we link it to royalty and elegance. When we see brown we think of soil and nature. It is very important to choose the correct colors because those colors will represent the product or brand. Colors do have a major influence on consumers.

The Starbucks logo has the color green. Green representing the environment and organic. The image of Starbucks has always been very organic and "green" so the color choice suits the brand's image very well. And when we see the products that are being sold at Starbucks, we mostly see the colors brown, green, and other soothing colors that represent nature. That's the image Starbucks is wanting to sell.

McDonald's colors are mainly red and yellow. We can recognize the sign from a very far distance that this is a McDonald's logo. The colors red and yellow are two very lively colors, usually representing the sun. But red and yellow can also trigger hunger. When we see the signs we immediately think of food due to the color choice. The same with other fast food chains, the mostly include red and yellow in their logos. For example, Carls Jr., Burger King, Jack in the Box, etc. Different genres uses different color choices.

Each color represents different ideas. They all link back to our normal lives and can relate to our daily habits. Designs from advertisements can most likely find colors to be of great help to the design process and can be much more appealing to consumers.