Ileona

Ileona

In this design, Ileona (Stand Up) by Phil Choo, the typography was based on the lyrics of a famous Korean song, Ileona. This design is different compared to his other designs in the exhibition. This piece contains only typography of Korean characters. The characters are in mainly two different sizes; the same phrase in each line is represented by having the characters standing up. There is a great sense of depth in this design, things closer to you are bigger and things farther away are smaller. Phil Choo also uses a different approach in this particular design. He uses a different perspective on the plane of the design.

The plane starts from the lower left corner and flows all the way up towards the upper right corner. Instead of having everything flat, he shapes the characters so that it appears to be on a curved surface. He also gave the Korean characters that are standing up cast shadows. This creates a sense of three-dimensional form to the whole design.

Sometimes a very simple design can be embellished with little things such as two/three point perspectives, cast shadows, etc. A design can actually come to life by just adding these simple elements.