Gestalt Theory

2D DESIGNS

The Gestalt theory focuses on the perception of unity. In many designs, the audiences have different perceptions in viewing the designs.

Take this picture for example. In this painting, there is more than one focal point. The three pumpkins are the focal points of this painting because the viewers’ eyes go straight to the pumpkins. Even though the pumpkin has been repeated throughout the painting, the angles, sizes, and shapes of each pumpkin are different from another, but yet it is recognizable that all three of those are the focal points of the piece. The proximity of the objects is located near the center of the painting with the fabric and lines working as a unity between each pumpkin. The fabric allows viewers to flow their eyes to one object to another, making the whole design flow. The color choice of the background and cloth doesn't fight with the focal points so the focal points can stand out.

The elements of the Gestalt theory work as a base for designers to create unity in their designs. For instance, advertisements we see on billboards, magazines, etc. all have unity within the design.

Image from: Gage Academy of Art. By John Rizzotto. http://www.gageacademy.org/adult/?page=classes&subpage=classes_painting